What's this have to do with ESPN's crush on LeBron James? Take a look at ESPN's front page:
Our questions is: How is this news? Yes. LeBron tweeted about Kevin Love "fitting in" before a game in which the struggling Love "rebounded". However, Kevin Love is a world class athlete, he was going to get back to that form sooner or later.
Is this front page worthy? No. Does this headline bring more readers? Yes.
ESPN's King James Formula:
LeBron James = More readers
More readers = More money
Therefore, we must use "LeBron" in everything.
Step it up ESPN! There are better news stories out there.