In case if you care, 24 year-old, Brooks Koepka won the event. ESPN failed to mention Koepka's comeback from t-64th after shooting par for Round 1, is one of the greatest comebacks in the Phoenix Open's recent history. Again, we couldn't find any mention of Koepka's surprise win on their front page.
What does this say about ESPN?
According to Google's Key Word tool, "Tiger Woods" is Googled 9.7 million times in a year and worth $5.9 million a year in Cost per Click (CPC) online advertising. In contrast, "Brooks Koepka" averages about 65,000 searches in year, too low to provide an estimated CPC online advertising worth. Not surprisingly, ESPN.com makes $81.1 million in advertising per year, according to Webuka.com. Quite simply, despite Koepka's great story, "Tiger Woods" still brings ESPN more money. Big names. Big bucks.
Like any media company, ESPN loves a a big name with big drama. "Tiger admits to cheating on wife" gets more attention than "Stricker trims competitive schedule to be with family". Similarly, "Tiger goes to dentist" gets more attention than "Koepka makes historic comeback, wins Phoenix Open". Whenever one of ESPN's crushes does anything, whether is good, bad, ugly, irrelevant, they cover it much like a tabloid covers celebrity gossip (i.e Tiger dates Vonn). See Who's Relevant for more of ESPN's obsession with Tiger.
Despite our criticisms of ESPN, let's not forget that E.S.P.N. does stand for Entertainment and Sports Programming Network.